Our take on social media, soundtracks and Whitney Houston
Our friends from The Venue Berlin invited us to share Groovecat’s vision on their podcast „Hello, Audio“. So we explained why Groovecat is missing in today’s app landscape and what the individual soundtrack of your life has to do with it. We’re happy to be part of this format that already gave a stage to inspiring companies like Melodrive and Soundbrenner.
In times of fast content and click baiting, we find it important to create a space for high quality and meaningful content. As The Venue Berlin framed it perfectly: „We all have a soundtrack to our memories. Happy time, sad time, coming of age, falling in love, traveling abroad.“ Primarily, Groovecat is a tool for individuals to appreciate these Music Moments and to make them last. On top of that, we’re growing a community of music lovers. Now we’re all about engaging even more with our users and enabling more social interaction.
Click here and listen to the whole episode to see what we’re up to!
Thanks for having us and till next time.
Carina joined our team in Berlin
Carina has been supporting us in marketing and communication since the beginning of September. After her studies in Corporate Communications in Vienna, Carina has roped down to Australia, got to know the culture and the people, and of course travelled a lot besides work. Because travel and music are so close, she instantly felt Groovecat when hearing about it for the first time and we are so happy that she moved all the way from southern Germany to help Groovecat travel the world. Her most memorable Music Moment? Maybe we’ll share that another time…
Thanks for your support and now back to work.
1,500 active users on music app Groovecat one month after official launch and first exciting partners
Mannheim/Berlin, 04.09.2018 – Groovecat, the new app for Music Moments, has been officially released in the App Stores on 06 August. 1,500 users have already captured 1,750 Music Moments with Groovecat, creating their own musical photo albums. The social network, which combines elements from social media and music streaming in a new way, is used by SONY Music for their own playlist. In order to be able to offer users an even better in-app experience soon, Groovecat recently joined forces with the audio communication department of the TU Berlin for data analysis.
With the new Groovecat app, you can capture your own Musical Moments – that feeling when the music is perfectly suited to your mood and surroundings. Each video recorded in the app is automatically underlaid with the song that a user is listening to via his streaming service. The result is audiovisual Music Moments that users can capture for themselves as the „soundtrack of their lives“ and share with their friends on the platform. With just one click, a song from a Music Moment can be saved in a Spotify playlist. Groovecat not only stands for a new combination of music streaming and social media but also for discovering music through authentic and emotional moments.
The app launch was accompanied by the southwest German radio station bigFM and its 2.4 million daily listeners. Of the 1,500 registered users, 100 now go to Groovecat every day and have already posted a total of 1,750 Music Moments on the platform. SONY Music is also on board to give the in-house playlist Filtr Germany a face and to win new listeners via the technical integration of Spotify: because each clicked Music Moment in Groovecat automatically generates plays on Spotify. Samira Leitmannstetter, Director Artist & Editorial Brands Development SONY Music, comments: „We see many application possibilities for SONY Music on Groovecat, welcome the new combination of social media and music streaming and are looking forward to experimenting with a whole new form of musical storytelling“.
The unique data set will help Groovecat in the future to create emotional profiles of individual pieces of music, which users can use to suggest the right music for every situation and mood within seconds. Groovecats data can also be used in the future to select music for audiovisual content in feature films, TV or commercials. Groovecat will soon be supported in structuring and evaluating the new combination of data points by the Audio Communication Department of the TU Berlin. The TU Berlin hopes to gain new insights into the influence of the listening situation on the emotional impact of music. Groovecat is delighted to be working with one of the most renowned music research institutions in Europe.
Markus Schwarzer, CEO of Groovecat, about the next steps: „Primarily, we are currently working on further expanding our organic, loyal user base and implementing the next features together with it. The focus is on features that contribute to Groovecat’s natural growth, such as sharing moments on direct messaging platforms like Telegram“.
Background to Groovecat
Groovecat was founded in 2016 by Jakob Höflich, Markus Schwarzer and Joshua Weikert at the Popakademie Baden Württemberg, from which stars such as Alice Merton, Joris and the socks startup von Jungfeld emerged. The founding team has already been on stage at the largest music fair in the world, the South by Southwest (SXSW) in Austin and the Reeperbahn Festival in Hamburg, and has also been through the Music WorX Accelerator in Hamburg. For the App-Launch it was supported by bigFM, one of the biggest private radio stations in Germany. In December, the stepUSA programme will take the team to New York.
Groovecat is financed by the investment fund Wirtschaftsförderung Mannheim GmbH, which supports technology-oriented and creative startups with venture capital, and the business angel Dr. Andrea Kranzer. In addition Groovecat is supported by the Mannheim start-up promotion Startup Mannheim.
The idea for Groovecat came to the three founders during their master’s studies because as music lovers they always linked special life situations with music. But especially on their travels – at that time still equipped with a digital camera and iPod – there was no way to capture these moments.
Press and picture material can be found under this link.
Head Office Mannheim Office Berlin
elceedee UG (haftungsbeschränkt) Axel Springer Mediahouse GmbH
Badenweiler Straße 4 c/o The Venue Berlin
68239 Mannheim Groovecat
With Aperol Spritz to the App Release
Last Thursday we invited friends, partners, supporters and new faces into our Berlin office to toast to our app release. The Venue Berlin threw a round of pizza and beer, we joined in with a few aperitifs. In addition, Füffi and Tom Thaler spontaneously played a few of their new tracks. There was even a music quiz and we think: that was pretty good! If you missed the event, just join the Groovecat app and you will always get all invitations first.
To the music
Official App Launch
It’s been a long journey and even though it’s not fully grown, it’s time to set the Groovecat free. We hope you will love it as much as we do and we are so excited to see which corners of the world Groovecat will travel to!
We’re proud to say: download it, capture your Music Moments, share this message and tell your friends so Groovecat can flourish and survive in the wild 🙏🏻.
We are so grateful for everyone who has supported us so far. A very special thanks to MFG Kreativ, Popakademie Baden-Württemberg, Startup Mannheim, Hamburg Kreativ Gesellschaft, The Venue Berlin and bigFM for the incredible support, without which we wouldn’t be here today.
THANK YOU, WE LOVE YOU ♥
Your proud cat moms: Josh, Jakob and Markus
A detailed portrait on Stuttgart’s start-up platform VentureZphere
It has been a while since we met Andreas Stadie from Stuttgart Financial at a VC pitch in Germany’s Motor City. Andreas is responsible for VentureZphere, an online platform for innovative entrepreneurs, investors, and corporates. It was launched by Stuttgart Financial in close cooperation with Boerse Stuttgart, and is co-funded and greatly promoted by the Ministry of Economics of Baden-Wuerttemberg.
Of course, we are very happy to be the startup of the month in July. If you don’t know the platform yet, you can create a profile here to become a part of the network and profit from it. We highly recommend it.
Have a nice weekend, surely with music right?
Groovecat as part of the UNESCO City of Music Mannheim With Josh only one-third of our team is from Mannheim, but nevertheless, the city has a very firm place in all our hearts. Not only because it is the birthplace and stronghold of Groovecat, but because we would never be where we are today without the help of the entire Mannheim-based actors such as the Creative Commission, Startup Mannheim, Matthias Rauch or Sonja Wilkens, the Popakademie and their unique students. The great article by Tobi Breier, with whom we almost couldn’t stop exchanging, tells about our beginnings, our visions, our team and the connection between Mannheim and Groovecat. Julia Kleiner and Nadja Capellmann from Stadtmarketing Mannheim and responsible for the whole issue of the Stadtmagazin Mannheim, also made sure that we got our first real photo shoot. Here you can go directly to the innovative online version of the full issue, finally print is no longer mirrored one to one. Thank you Mannheim, we really love you.
Wow, we’re going to New York in December!!
Last week we were invited to the STEP USA Alumni Party of the German American Chamber of Commerce, Inc., where PWC announced a pitch competition and offered the winner a place in the STEPA USA program. In the Stuttgart premises of PWC, we pitched against five other startups and brought the thing home. We are still thrilled to fly to New York for a week in December, meet investors, pitch Groovecat and place our first footprint on the other side of the Atlantic. Christmas shopping included. We’re positive that there are plenty of Music Moments on the other side of the pond waiting to be captured.
We hope to get the cat visa.
What a beautiful headline: „Our third product is the first to work“
Jakob had a chat with Alexander Hüsing from ‚Deutsche Startups‘ about Groovecat and our recent developments. Nothing would be better than that, because we were able to go a bit more into detail in the interview. If you like to check it out, click here to read the whole interview. As it is in German, we provide you with a translation below ♥
Enjoy the read.
Which problem do you want to solve with Groovecat?
With our approach we solve a fundamental problem in musicological research and the commercial use of music: that one does not know which individual emotion a piece of music triggers in combination with a certain situation. That’s why the choice of music, for example in commercials or films, is nowadays still very cumbersome, expensive and, of course, associated with a great deal of uncertainty. We solve these problems in music selection in the B2B area with a new categorization of music via our B2C app Groovecat, with which our users can capture their music moments: this feeling when the music you are listening to fits perfectly to the situation you are currently in.
How exactly does this work?
Whenever our Groovecat user has such a musical moment, he can simply record a video of his moment in Groovecat, which is then automatically connected to the currently playing music from his streaming service or the environment. Other users can see and listen to these music moments and also save the songs directly in their streaming service. We are therefore an alternative, audiovisual social network for discovering and sharing musical moments. As an additional benefit, musicians and music labels can monetize their own music directly, because every shared musical moment automatically generates plays on the streaming service of the individual user.
Every week dozens of new start-ups are created, why is Groovecat a success?
We have been at the start as a team for over two years and have founded our company from our Master’s degree at the Popakademie in Mannheim. We had the chance to grow organically, in which the Popakademie and Mannheim as the founding city with its various players such as Startup Mannheim, the Creative Commission and the Economic Development Agency played a major role. We got a lot of support right from the start. I also believe because we have always been good at communicating that we really mean business. That we don’t just start up to tinker around in the start-up world, but because we really believe from the bottom of our hearts in what we do. But of course we also experienced at first hand how difficult it is to be a music startup in Germany and how much headwind you get. We also had our lows and buried ideas and dreams in order to grow out of them anew. It is our third product and the first one that really works.
Which projects have you implemented before?
Our first iOS prototype showed users what music people around you are listening to and should encourage social interaction. We tested the proto and were unable to validate the idea. Then followed the pivot to music moments – early 2017 – for which we created an Android MVP, only with photos. Didn’t validate either. Our third product, the iOS version of Groovecat with videos, finally generates KPIs that completely exceed our expectations.
How exactly does your business model work?
The musical moments help us to understand which music evokes certain emotions and thus also actions in different situations. We make these insights available for businesses of all kinds. That doesn’t mean we’re gonna tell them User Michael Müller likes to listen to Bushido at the subway station. Rather, the song’Heartbeat‘ by Zola Blood would have fitted the advertising situation of the new Mercedes A-Class spot better than the one they chose. The application examples for this are naturally manifold, from in-store music to games, films, music research and medicine to music branding. Our first customers will be music consultants who can use our tool to support their work and justification to the customer.
Where does Groovecat stand in one year?
Ideally, in one year we have already left our first footprints on the American market and created a Groovecat community with which our users identify. Music should also be the core of Groovecat in one year. Starting next year, we also want to earn our first sales with our B2B tool for music selection, but at the same time offer this data to the user so that he can filter, for example: Hey, I’m standing on the beach in Thailand right now and I’m super happy, but I don’t know what to hear, please suggest something, Groovecat.
The future of the music industry as a focal point of the new Berlin Valley – with Groovecat on board
In the 29th issue of the startup magazine Berlin Valley, a whole section focuses on the future of the music industry. We are very happy to be included as one of the whole forward-looking projects and music start-ups, alongside Uberchord, Gigmit, and Native Instruments. We warmly recommend the whole issue and we feel fancy to share a page with Ed Sheeran, blush. Click here to read the full issue.