Groovecat is announced as title holder of the award “Kultur- und Kreativpiloten 2018”

Out of a total of 759 applicants, 32 companies from the cultural and creative industries were standing out for their innovative ideas and as inspiring entrepreneurs. On 12 Monday 2018, the ninth year of Kultur- und Kreativpiloten 2018 was announced at the Federal Ministry of Economics and Energy in Berlin. It convinces with strong women, interdisciplinary teams and topics ranging from sustainability to New Work and Big Data.

Mannheim, 20 November 2018 – This year’s title winners also include the Mannheim start-up Groovecat, which was founded in 2016 by Markus Schwarzer, Jakob Höflich and Joshua Weikert. Groovecat is an app for Music Moments and enables a new kind of audiovisual storytelling. How does it work? Each video recorded in the app is automatically accompanied by the song the user is listening to over a streaming service. Over time, a personal musical photo album is created that can be shared with friends in messaging services. With this personal soundtrack of life, no important moment is getting lost.

„The cultural and creative industry is developing innovative solutions for future challenges. Be it in the field of digital change, the energy industry or mobility. Creative entrepreneurs set important impulses that have an impact far beyond their own industry,” emphasizes Peter Altmaier, Federal Minister of Economics and Energy: “We need these creative ideas for the competitiveness of the German economy. The Federal Ministry of Economics and Technology and the Federal Government Commissioner for Culture and the Media are joint initiators of the award to promote cultural and creative entrepreneurs.

“The fact that from today we can call ourselves „Kultur- und Kreativpiloten“ with 32 other creative entrepreneurs means a lot for the progress of our company. It shows not only that we are on the right track and with Groovecat have identified a relevant topic, but also that entrepreneurial spirit in the music and creative industry is appropriately rewarded and promoted,” says Markus Schwarzer, CEO of Groovecat. “We are particularly pleased to make Groovecat known to a wider audience through the expertise of our mentors and the cooperation with the other pilots, thus enabling more and more people to capture the soundtrack of their lives.

Information on this year’s title holders:

Pictures from the announcement event:

The award

The award is presented by the u-institut für unternehmerisches Denken und Handeln e.V. (Institute for Entrepreneurial Thinking and Action). It is sponsored by the Initiative Kultur- und Kreativwirtschaft of the Federal Government, a project of the Federal Ministry of Economics and Energy and the Federal Government Commissioner for Culture and the Media.

Every year, the award honors people who show courage, commitment and always ask themselves: What can I improve even more? The programme is aimed at companies, the self-employed, start-ups and projects from the cultural and creative industry and their interfaces with other sectors. A jury of experts from business, culture and politics selects the winners.

The selected cultural and creative pilots take part in a one-year mentoring programme with workshops, coaching and peer learning within the network.

About Groovecat

Groovecat was founded in 2016 by Jakob Höflich, Markus Schwarzer and Joshua Weikert at the Popakademie Baden Württemberg. The founding team has been on stage at the world’s largest music conference, the South by Southwest (SXSW) in Austin and the Reeperbahn Festival in Hamburg, and has been through the Music WorX Accelerator in Hamburg. The app launch in August was accompanied by bigFM, one of the biggest private radio stations in Germany. Groovecat is financed by Beteiligungsfonds Wirtschaftsförderung Mannheim GmbH and Business Angel Dr. Andrea Kranzer and also supported by Mannheim institutions such as Popakademie Baden-Württemberg, Startup Mannheim and the Creative Commission.
The idea for Groovecat came to the three founders during their master’s studies because as music lovers they always linked certain life situations with music. But especially on their travels – at that time still equipped with a digital camera and iPod – there was no way to capture these moments. Because Markus’ business studies, Jakob’s communications and Joshua’s IT backgrounds complemented each other perfectly, the foundation for the startup was laid.

Press and picture material can be found under this link.


Press Contact:

Jakob Höflich
Co-Founder & CCO
+49 172 447 0771
Instagram: groovecat_app

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